Tripadvisor Manhattan - Crisis Solutions For Small and Independent Hotels

Go to Amadeus.net right here right now and try to make a reservation for your own hotel, if you are on the GDS. So let's start with the free options you have at hand. So many hotels worldwide see their reservations seriously drop and there is no money for better marketing.

And not on any other, is it inviting enough to click on your hotel? Is your first photo attractive? How does your hotel look between all the others?

Such as exhibition halls or the main multinationals near the hotel, have you listed important corporate locations? Do you provide the most important landmarks in your location and their distances to the hotel? How is the general description?

And do you provide the room sizes in both square meter and feet, are your room descriptions attractive?

Research with travel agents show that the majority of questions of clients often concern the rooms.

It is up to you to use them in the best possible way. Like cars are tools, gDS or IDS connectivity are just marketing tools. It is the how that does it. Being on the GDS does not mean a lot in itself.

Give the travel agents the tools at hand to enthuse or convince their customers!

So a good representative will be more than happy to carefully explain you all the revenue management tactics that you can use, is good for them, what is good for you. Ask your GDS representative for a training, if you do not. Do you make the most of the possibilities of your connectivity? Do you play with your rate plans, secondly?

But there are things you can do, especially if it is not just basic or standard SEO, that can be expensive, optimizing it for the search engines might lead too far. There is your website, thirdly.

And then send this to your web designer with the question to add the meta-tags. Simply create a short title and a 2 sentence description for each of the pages in your website, if you do not know what Meta-Tags are. Because it are these that immediately make your advertisement in the search engines more attractive. Putting the right meta-tags in place will immediately help you.

It makes your website also more attractive for these search engines, mSN etc more attractive, yahoo, not only does it make your advertisement in Google. That already gets you a long way. Both the title and the description should contain the major key word of that particular page.

But so many hotels have so many marketing in place that is simply not used well enough, especially not with a very high level, at this moment in time you might not have the budgets to think about new marketing strategies. Optimize what you already have, in very short.

If it is guaranteed that nobody will ever click on your listings? . . So what good is paying for all that world wide exposure. You would not be the only hotel on the GDS that is there without even a photo.

And the time to think of smart and creative solutions for the future, the good thing is: it gives us both the possibility to fully improve our existing marketing. Hotels and hotel marketing specialists alike, we all have to sweat it out. The so called hotel crisis is here to stay for a while.